Monitoring Social Media.

Some time ago I wrote about brilliant response from EA on some YT movie posted by a gamer. The reason why EA could respond to that movie was that they saw it, and they saw it probably because they were monitoring media – or just running around YT like we all do but let’s assume for the sake of this post that they were monitoring social media.

How to monitor social media? Easiest way is to simply use Google Alerts. What is that? Google says that:

“Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.“

All you need to do is to simply fill up this form:
Search term is a keyword you want to monitor, for example “Electronic Arts” if you want to monitor internet for your company brand or “Arvind Juneja” if I want to monitor my perosnal brand.

Type is pretty much same thing as source. To get the best result keep it Comprehensive.

How often, it depends. If your keyword is very popular then getting a single mail for every single “news” you’re mailbox will be filled with alerts.

Deliver to : you can choose a mailbox or a feed.

Then you press Create Alerts and bam! here it is. Unfortunetly it’s a s simple as it looks like so all you can do after creating such alert is to edit it (when you’re loged with your google account you have a list of alerts and you can delete them, modify and create a new ones).

For all of you who thinks that’s not enough there is something more. It’s called SM2 and it’s brought to you by techrigy. What is SM2 ? Check it:

if you know any other tools that are usefull for monitoring social media, please leave a comment with a link :)

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