O książce i trudnych chwilach słów kilka…

June 1, 2009 – 11:52 pm dodaÅ‚: Arvind Juneja

Chwilę to trwało ale w końcu się udało. Koniec maja przyniósł mi dwa media którymi chciałbym się z Wami podzielić.

DziÄ™ki uprzejmoÅ›ci Maćka Budzicha z Mediafun.pl nagranie z 34 Auli z mojego “przedstawienia” (^^) zatytuÅ‚owanego “Jak przetrwać trudne chwile w pracy z internetowymi spoÅ‚ecznoÅ›ciami”.

Drugi temat równie przyjemny. Otóż po bardzo dÅ‚ugim czasie moja książeczka trafiÅ‚a do sprzedaży. Książka ” Serwisy spoÅ‚ecznoÅ›ciowe. Budowa, administracja i moderacja” to książka która krok po kroku pomoże Wam wybrać technologiÄ™ do Waszego serwisu (z dostÄ™pnych open source’owych systemów) a nastÄ™pnie skonfigurować i…… poprowadzić ;) O ile tÄ™ część przed kropkami napisaÅ‚ PaweÅ‚ Frankowski znany już ze swoich Å›wietnych pozycji dotyczÄ…cych cms’u Joomla o tyle tÄ™ “po” napisaÅ‚em ja.

RozdziaÅ‚ “Odnajdź w sobie moderatora” to wiedza w piguÅ‚ce dotyczÄ…ca moderacji i komunikacji z użytkownikami. MyÅ›lÄ™ że każdy kto dopiero zaczyna swojÄ… przygodÄ™ - jak i Ci którzy już coÅ› wiedzÄ… - znajdÄ… tam coÅ› wartoÅ›ciowego dla siebie co bÄ™dÄ… mogli od razu wykorzystać w praktyce. Ciężko mi oceniać ale w zwiÄ…zku z tym że w przeciÄ…gu chyba 2 tygodni od wydania ksiażka trafiÅ‚Ä… na 5 miejsce listy bestsellerów Helionu myÅ›lÄ™ że warto siÄ™ pokusić i zerknąć ;)

Zaznaczam też że jest to dla mnie pierwsza tego typu publikacja. Oznacza to że bardzo ważne jest dla mnei co sądzicie o tym co napisałem, jak napisałem i co Wam się udało z tym zrobić. Dzięki temu będę wiedział co poprawić i w jakim kierunku iść w następnej już układanej w mojej głowie książce która będzie się skupiała w całości na tym na czym polega moja praca.

Kategorie: blog | 3 Komentarzy / Comments »

Aula Polska

March 25, 2009 – 2:43 am dodaÅ‚: Arvind Juneja

26 Marca (czwartek) o godz. 19:00 odbÄ™dzie 34 spotkanie z cyklu Aula Polska . InformujÄ™ Was o tym ponieważ dziÅ› zostaÅ‚em dopisany do agendy :) Tematem wystÄ…pienia brzmi “Jak przetrwać trudne chwile w pracy z internetowymi spoÅ‚ecznoÅ›ciami“. WystÄ…pienie bÄ™dzie trwaÅ‚o 5 minut + 5 minut na pytania. PRezentacji raczej siÄ™ nie spodziewajcie…
Przydatne linki:

• Rejestracja odbywa siÄ™ tutaj..
• Rejestracja w spotkaniu na GoldenLine znajduje siÄ™ tutaj…
• Oficjalna informacja znajduje siÄ™ tutaj…

Do zobaczenia :)

———————– Update :)

DziÄ™kujÄ™ wszystkim przybyÅ‚ym, wszystkim oglÄ…dajÄ…cym transmisjÄ™ online i organizatorom za miÅ‚e przyjÄ™cie i ciepÅ‚e sÅ‚owa po “przedstawieniu” :)

W razie gdyby ktoś miał jakieś pytania to zapraszam do komentarzy, postaram się odpowiedzieć :)

Kategorie: event | 4 Komentarzy / Comments »

The One with All the Hate….

March 2, 2009 – 11:21 pm dodaÅ‚: Arvind Juneja

ok, so first of all I would like to apologize everyone for such a long silence on this blog.. the reason of it is pretty hmm silly I would say.. and it goes pretty much like this.. I wanted to make my blog a good source of knowledge and to sound smart while doing it and I was wondering how to do that. OK, you can stop laughing now, let me explain you what I mean. When I started this blog I wanted to write about how my work looks like, share my experience, show you the world of community management. Then I got this message that I should do my blog more pro, more “article” like than “blog” like and I fell for that… eh yeah, I know…

so anyway, that’s finished. No more trying to make this blog something it’s not. Blogging is blogging, nothing more, nothing less.

so today I want to share with you one of the most exciting part of every community managers job. Dealing with Hate. We all know that part of CM work is moderation and communication so basically trying to make sure that everyone in the community will follow the rules… and that means that sometimes we have to talk to people who are not really cool with our ToS, Rules etc. Let’s be honest, people don’t like to be told that they are doing something against some “rules”. And then the “hate” shows up.

What is hate? In case of this “post” I understand hate as a feeling that shows the community manager that something wasn’t explained in a good way so our user is confused and he’s not sure how should he respond. The easiest way - the one controlled by emotions - is to flame the CM. How can you flame the CM? By calling him names, by trying publicly to show how f**** up he is, by being rude, by deleting your acc and asking others to do so, by calling him on his priv cellphone, sending anonymous letters with “I’ll kill you” message in them… there is a lot of ways to flame, but hey! i don’t want to give you any stupid ideas… so let’s go on.

What is hate again? Let’s focus on understanding HATE as a sign. Sign of misunderstanding. In case of dealing with hate I like to generalize - which I hate to do in every other case. I generalize by stating that every single person on this planet is a good person inside. Really. I mean we are all here to live, we have different visions, different ways of expressing our feelings, different everything. But deep inside we are all good people. In some cases deep deep deep deep down but still…

Assuming that everyone is a good person when someone says “I hate you u !@*$!)@$*!@)# CM” I think “oh gosh, I made him feel like crap and now he’s confused and not sure how to act so he’s saying all these bad words“… then - depending on what he said of course, I’m not an idiot - I’m trying to find where did I go wrong? - communication always goes 2 ways - and I’m thinking how can I fix this, how can I tell him that I’m sorry that he feels this way and that if we talked more then we could probably find a way of understanding…

OK so I think I told you pretty much what I think, now let’s make sure you’ll understand it right so you won’t hate me.
Case Studies : The one with the Spam.

Scenario: A new user finds out that our community is a very cool place where more than 460 000 people  - yeah, GoldenLine is that BIG - with full name and surname interested in self development, business, career etc with average age of 30, sharing their experiences, gaining some new, meeting new people, networking. So he thinks - hey! this is the coolest place ever to tell people about my business, I shall go and spam so they’ll now about me.

And there he goes, he names himself as “Axel F.” and starts to send random people mails with link to his website. Let’s say he sent like 347 priv messages and about 200 forum topics on random groups - not connected with the kind of business he has (example: Topic about Cars on the forum about Healthy food).

And BAM! Someone reports him, I get his ID, home address, size of his shoe… OK, I went too far. Let’s just say I get the link to his profile and his topics. Let’s say I won’t delete him - as I should, I mean the guy is a bad-ass, he broke like dozens of rules we have - I will just delete the spam and send him a mail with the info that he shouldn’t do that as it’s against the rules. What will happen next? He will go mad! - of course we assume he will, maybe he won’t but let’s think about first option for sake of this case - he will say that he didn’t do anything wrong, he just tried to advertise, call you names etc. Now from my observations of flames I know that a lot of people will try to explain him that he broke the rules, and he shouldn’t have done it etc. and just try to explain their selves. That would probably work but “probably” is not good enough if you want to be good in what you’re doing….

In this case someone came to your community assuming that this community is great. You know that and you should use that knowledge as this small tiny thing is something you both believe in so you can use it to get his trust. So what you should do is firstly feel sorry that you made him feel this way. Then you should feel like he’s a baby and you’re hmmm some more mature person :) Then you should tell him - and mean it - that you understand what he tried to do but also you’re here long enough to know that this place is sooooo coool - your common ground - because people didn’t do what he wanted the way he did, if they did this place would be crap and no one would get any value from that. Simple as it is. And what’s more not even for a sec in this response of yours you didn’t judge the spammer directly. You just showed him that his actions were not good even if he had good intentions. So in the end he will probably feel like a crap but in the way that will let you sleep well. And that my friend is what I call professionality.

:)

Kategorie: blog | 2 Komentarzy / Comments »

Socialize your brand!

January 19, 2009 – 2:04 pm dodaÅ‚: Arvind Juneja

So you have a product. Product is a dead thing. So you have customers, customers are people, people are alive. Dead, alive.  Something doesn’t fit here right? I mean, I’m not going to judge but talking to death things isn’t really what normal people do… so how can you communicate without a dialogue?

Imagine your favourite product, brand, something that makes you feel “nice” when you have it or even think about it - just to make it easier for us don’t think about sex ok? - in my case this brand/product would be Coca-Cola drink. Coca-Cola has a very very well developed brand that makes people think about friendship, good times, fun and joy. When I think Coca-Cola I think of something that makes my day. You know who also makes my day? People I care about. So wouldn’t it be cool if coca-cola was a person? Someone you could talk to, hang with and have fun? Probably, thing is Coca-Cola is strong enough to NOT to use social media. Are you?

Bring it to life.

So you have a product, let’s say a deodorant. How often do you feel like talking to your cosmetics? Wait, let me guess… never? So how can you bring such product, or it’s brand to life? Easy. Here’s the case:

AXE . In Poland AXE started a campaign under “AXE Jet“ brand where imaginary Airlines provided a special services during the flight … services like pillow fight of stewardess etc. And here is the catch, they created Stewardessa Sara on one of the most popular polish community websites.  See what they did right here? They added a character to the brand. 

Make it social.

Aim of this campaign was to make “male part” of the community believe in existence of AXE Jet Airlines. Fotka.pl has ~8mln users (2,5 mln of active male profiles).  So the target was pretty big. Whole campaign took 2 weeks. During that time users could invite Sara to their contacts, message her etc. sometimes she even replied! And they did, they asked her questions like

“how did you make your profile look so cool”
“hey, where does such a nice girl live? I’m from *****”

and about 2,5mln of other priv messages… during those 2 weeks profile of Stewardessa Sara was displayed 3 189 277 times,  link in her profile directing to AXE website was opened 33 499 times and during those 2 weeks campaign “touched” 1 801 576 unique users.  How cool is that?!

This shows us that being near to the customer doesn’t mean that you need to create portable versions of your products so they could keep you in their pockets. It means you should be there for them. Like a friend.

So do it, go and socialize your brand.
let me know when you do it :)
let me know if you need a help with it too :) 

Kategorie: Social Media | 3 Komentarzy / Comments »

My 2009 Challenge

December 28, 2008 – 10:18 pm dodaÅ‚: Arvind Juneja

so……..it works the same way for every single market and it works the same for the Internet. You are searching for an empty space that can be filled with your product. And it works, it really does. Problem is though, sometimes you are filling more than you think. And that’s what happened in case of GoldenLine.pl, place where I work.

GoldenLine.pl was supposed to be this great place with no annonimity for people focused on self developement, business networking, career oportunities etc. Something close to LinkedIn but with actuall life attached. And that was great, well it still is. The thing is in the time GoldenLine started to live and grow there was another empty space in Polish Internet.

We had this Grono.net site. Not sure how to make it clear why I don’t really like this place… let’s just say it’s filled with “y0 m4n iz g0t the intern3tz, yo man wanna chat?” etc. No place for mature person - well, if you’re into bdsm or a troll yourself maybe it’s a place for you. So pretty much it’s like a MySpace but worse.

Because of that there was actualy no place where people could talk about everything (hobbies, passions, interests or even flirt) without kids running around or anonymous nicks with avatars… and they found GoldenLine… as every one works they quickly filled up their profiles with names, surnames and even job positions and….started to flirt with one and another ;)

and that’s cool with me, I know people have something called “private life” and they like to talk about it :)

problem is that first group which was/is basicly our MAIN target is not too happy with that second group - which turned out to be our target too…

my task is to manage their relation… sounds fascinating right? yes, it’s fascinating :) And that’s my task for 2009. What’s yours?

Kategorie: blog | 3 Komentarzy / Comments »

Monitoring Social Media.

December 24, 2008 – 6:51 am dodaÅ‚: Arvind Juneja

Some time ago I wrote about brilliant response from EA on some YT movie posted by a gamer. The reason why EA could respond to that movie was that they saw it, and they saw it probably because they were monitoring media - or just running around YT like we all do but let’s assume for the sake of this post that they were monitoring social media.

How to monitor social media? Easiest way is to simply use Google Alerts. What is that? Google says that:

“Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.“

All you need to do is to simply fill up this form:
Search term is a keyword you want to monitor, for example “Electronic Arts” if you want to monitor internet for your company brand or “Arvind Juneja” if I want to monitor my perosnal brand.

Type is pretty much same thing as source. To get the best result keep it Comprehensive.

How often, it depends. If your keyword is very popular then getting a single mail for every single “news” you’re mailbox will be filled with alerts.

Deliver to : you can choose a mailbox or a feed.

Then you press Create Alerts and bam! here it is. Unfortunetly it’s a s simple as it looks like so all you can do after creating such alert is to edit it (when you’re loged with your google account you have a list of alerts and you can delete them, modify and create a new ones).

For all of you who thinks that’s not enough there is something more. It’s called SM2 and it’s brought to you by techrigy. What is SM2 ? Check it:

if you know any other tools that are usefull for monitoring social media, please leave a comment with a link :)

Kategorie: Social Media | 2 Komentarzy / Comments »

Gaming Communities - User Generated Content?

December 24, 2008 – 5:30 am dodaÅ‚: Arvind Juneja

Long long time ago, there was this conference called Community Standard. On that Conference Erling Ellingsen from Funcom told us about Communities in MMO Games (presentation title “Being a God - Creating Virtual Worlds”).  So on one slide of his nice power point - BTW I hate power point - presentation was called “The Process” and it was showing the process of creating a Virtual World of AoC. The process goes like this:

Step 1 - A good idea

• Brainstorming meetings
• Get the ideas onto paper
• Create a “design bible”

Step 2 - Planning

• Structuring the project
• Hiring the right people
• Milestones and processes

Step 3 - Production

• Code, art and content
• Prioritizing, cutting
• Putting the parts together

Step 4 - Test and distribution

• Product quality assurance
• Sales and marketing
• Distribution to the market

I’m pretty sure that’s just a very simple way to show how it really looked like - we all know nothing is that simple ^^ - but in case of this post what I want you to focus on is  keyword “content“. Let’s have a look on all 4 steps. They look like a very universal 4 steps to build anything from gaming virtual world to any other web based community service.  From what I understood from this speech was that the most challenging thing for “Gods” in Virtual Gaming Worlds is that it’s them who have to create the content FOR the community. So I started to think, what kind of content gaming communities have/create.

1. In-game content made by game developers. New extensions (like Lord of Destruction for Diablo 2) new lands, new creatures etc.
2. In-game content made by users. Small like new cars, items etc. or bigger like full game mods or whole cities (Second Life).
3. external content made by users. Fan arts, websites, forums etc. On-line communities created by In-Game Communities (can I call it like that?)
4. old fashioned marketing content… doesn’t really matter :P Social Media FTW!

so as you can see we have like a lot of content types.  So to speak here is where we differ. In magic, not mentioned :

Step 5 - Keep your community alive. Providing content or getting content?

For sure it’s easier if you allow your Gaming Community to provide 2nd type of content and put it inside the game - check the success of Second Life - but this is a very risky way to go.

• you have no control on the posted content - moderating it is not too “social”…
• you have no control on the quality of injected content..
• because of point 1 your business model of in-game advertising is compromised
• that should be enoguh ;)

that’s amazing for me, I work in GoldenLine where UGC is our best quality ( ~22k posts/day, all signed with name, surname and a picture of the author with a CV attached, like LinkedIn but with real life attached ) but in our case that Content is (as you can guess from UGC short) provided totaly by users.

• How to deal with that issue ? Yeah, for me it’s an issue, are you surprised? :)
• How to motivate your gaming users to WAIT till you provide them a new content - wait inside your world.

I have nightmares because of those 2 questions and because of that I will make an interview ith Erling soon and I will definitly post it in here :) Till that time, if you have any ideas please post them in comments.

Update #1

I forgot about one thing, I’m a gamer myself :) So I went back to the past when I was waiting for Call of Duty 4 patch with new content (maps etc.). What keept me with this title?

• custom modifications - well yes, they were unofficial and they were in most cases crap but still, something new.. (second type of content)
• glitches on exsiting content - some maps had some bugs which I didn’t know and that was like a fresh content to me :) (first type of content)
• people, most of us play multi player games because of people, doh, I know some people who play games they don’t even like.. they just like the people they play with..
• soooo many leagues to check..  esl.eu, cybersports.pl etc. (third type of content)

so from that we can assume that the best solution is to keep your world closed for custom modification, keep its integrity but allow - and even give tools - to create custom made worlds with your brand name… in that case you have a lot of new stuff that shows your game to the world and you’re not even responsible for it… briliant :)

Kategorie: ugc | brak komentarzy

Questions & Answers

December 16, 2008 – 5:37 am dodaÅ‚: Arvind Juneja

Mam w przygotowaniu kilka tematów, kejsów i innych cudów do napisania na tego bloga. Przyszła mi do głowy jednak taka myśl że może są takie tematy związane ze społecznościami online, social media (mediami społecznymi) itp. o których chcecie poczytać lub o które chcecie zapytać? Jeśli tak to proszę podajcie je w komentarzach do tego postu i zobaczymy co da się zrobić :)

Read this article in English. »

Kategorie: News | brak komentarzy

Community Standard 2008

December 10, 2008 – 5:50 pm dodaÅ‚: Arvind Juneja

Chciałbym Was zaprosić na moje wystąpienie w Piątek podczas konferencji Community Standard 2008 które będzie dotyczyło cudownej społeczności GoldenLine.pl . Podczas krótkiej prezentacji postaram się Wam powiedzieć:

• czym jest a czym nie jest networking czyli jak to naprawdÄ™ jest z “Ja Tobie to a Ty mi tamto”
• Dlaczego GoldenLine odniósÅ‚ taki sukces jako spoÅ‚ecznoÅ›ciówka - no poza tym że zatrudnili mnie ;)
• Jakie problemy wiążą siÄ™ ze spoÅ‚ecznoÅ›ciÄ… w której ludzie wystÄ™pujÄ… z imienia i nazwiska
• I jak sobie z tymi problemami radzić…

Moja prezentacja odbędzie się ok godziny 10:30.
Zapraszam!

[edit] Dziękuję wszystkim za przybycie, w razie pytań/uwag/komentarzy odnośnie mojego wystąpienia (jak i całej konferencji) zapraszam do komentarzy.

Kategorie: event | 6 Komentarzy / Comments »

Case Study: Gastronauci.pl

October 31, 2008 – 1:18 am dodaÅ‚: Arvind Juneja

Gastronauci.pl to pierwszy polski przewodnik po restauracjach tworzony przez Internautów. Serwis o którym dowiedziaÅ‚em siÄ™ od swojej siostry - ja mam raczej hmm proste wymagania kulinarne, byle ostro i ze smaczkiem - serwis który Å‚Ä…czy siÄ™ z codziennoÅ›ciÄ… ludzi którzy nie koniecznie muszÄ… spÄ™dzać w sieci dużo czasu. W koÅ„cu serwis który powstaÅ‚ z pasji i dla pasji… jakÄ… jest dobra gastronomia.

Aby przybliżyć Wam ten serwis postanowiłem porozmawiać z jego Twórcą którym jest Ola Lazar.

• A - ja.
• O - Ola Lazar

A - kim sÄ… Gastronauci.pl?

O - to ludzie którym nie jest wszystko jedno… co jedzÄ…. wyksztaÅ‚ciuchy w sensie kulinarnym. osoby o pewnym obyciu i wymaganiach. no i budżecie na chodzenie do restauracji, wiÄ™kszość ma już pewnÄ… wiedzÄ™ i oczekiwania kulinarne “na wejÅ›ciu”

A - jak użytkownicy trafiają do serwisu?

O - przychodzÄ… głównie przez wyszukiwarkÄ™ - szukajÄ… informacji o konkretnych lokalach. najpopularniejsze sÅ‚owa kluczowe to: U kucharzy, Likus concept store, PÄ™dzÄ…cy Królik… czyli restauracje z wyższej półki

A - czy aktualnie stosujecie jakieÅ› metody, wykorzystujecie jakieÅ› narzÄ™dzia aby “wspomóc” przyrost liczby użytkowników?

O - użytkownicy rozsyÅ‚ajÄ… miÄ™dzy sobÄ… linki do profili knajp (publikujÄ… je również na zewnÄ™trznych forach), majÄ… do tego dodatkowÄ… funkcjÄ™ “poleć lokal” jednak w moim odczuciu nie dziaÅ‚a ona tak jak powinna.

A - W tej chwili użytkowników macie ….

O - 6 tys, z czego 5200 to userzy w sensie klientów restauracji, a 800 to restauratorzy

A - Czym różnią się profile użytkowników i restauratorów?

O - Użytkownik może dodawać lokale i opinie, Restaurator może jedynie dodawać i aktualizować dane lokalu.

A - Czy przy tak dużej ilości użytkowników i contentu który generują, miewacie jakieś problemy w stylu spamerzy, szeptacze robiący czarny pr konkurencji itd?

O - im bardziej znany i opiniotwórczy jest serwis, tym bardziej restauratorom zależy na dobrych ocenach u nas i złych ocenach konkurencji. nie powiem jak identyfikujemy spamerów ( z wiadomych względów), ale jesteśmy bezlitośni :)

A - :) ok, ale jednak chciaÅ‚bym trochÄ™ z Ciebie wycisnąć żeby nasi czytelnicy mogli chociaż wiedzieć w jakim kierunku patrzeć przy tego typu problemach…

O - Bez zagłębiania w szczegóły - sprawdzamy wszystko co się da :) w każdym razie ta moderacja, to najbardziej niewdzięczna część naszej pracy. wykonujemy ją tylko dlatego, że ja czuję, że mam misję - jakkolwiek górnolotnie by to brzmiało. Chciałabym, żeby opiniom opublikowanym na gastronautach można było ufać.

A - To wszystko jest teraz, a co zrobiliÅ›cie na poczÄ…tku aby dojść do 5 tysiÄ™cy użytkowników i coraz mocniejszej marki jakÄ… sÄ… “Gastronauci.pl“?

O - pierwsze 300 knajp dodaÅ‚am sama. Pierwsze recenzje napisali moi znajomi. a najbardziej w rozkÄ™ceniu serwisu na poczÄ…tku pomógÅ‚ artykuÅ‚ w warszawskim “Co jest grane?” ukazaÅ‚ siÄ™ chyba w miesiÄ…c po starcie, i potem już poszÅ‚o

A - czy było coś takiego na początku co Cię zaskoczyło?

O - zaskoczyło mnie i cały czas zaskakuje, jak wielu ludziom chce się rozbierać dania na czynniki pierwsze, rozpisywać się o kuchni, kompozycjach smaków i ile osób jest świadomymi konsumentami.

A - a tak odchodząc od tematu samej społeczności, czy jest coś, czego sie nauczyłaś przy tym serwisie co wg. Ciebie mogło by pomoc innym którzy pracują nad swoimi serwisami?

O - …….serwis OD POCZÄ?TKU musi zarabiać! Szukanie inwestora po to, żeby przez jakiÅ› czas nie myÅ›leć o tym jak wygenerować przychody, to kardynalny bÅ‚Ä…d. Nie wierzÄ™ też w podejÅ›cie: “Jaki by tu start-up rozkrÄ™cić, wszyscy coÅ› robiÄ…, ja też bym chciaÅ‚..” Albo czujesz temat i widzisz realnÄ… potrzebÄ™ i robisz, albo nic z tego nie bÄ™dzie. Wiem dziÅ›, że gdybym zabraÅ‚a siÄ™ za serwis oceniajÄ…cy nawet kluby (nie jestem clubberkÄ…) to nic by z tego nie wyszÅ‚o - co nie znaczy że nie ma na niego rynku:D

A - miałaś przygotowany jakiś biznesplan dla tego serwisu?

O - miaÅ‚am biznes plan 9 miesiÄ™cy (marzec - grudzieÅ„), jakiÅ› tam zapas gotówki i wizjÄ™ w stylu : serwis moim widzÄ™ wielkim, tzn co by byÅ‚o gdyby siÄ™ udaÅ‚o i caÅ‚y czas miaÅ‚am też podejÅ›cie takie dwutorowe - z jednej strony serio, plany dalekosiężne itp, ale z drugiej strony Å›wiadomość, że uruchamiam serwis na próbÄ™. że on wcale nie musi “zaskoczyć”…

A - całe szczęście zaskoczył :) gratuluję i dziękuję za przemiłą rozmowę.

— ciÄ™cie —

podsumowujÄ…c:

• gdy zaczynasz spoÅ‚eczność daj jej temat do rozmów - generuj content (patrz 300 knajp).
• otwórz siÄ™ na Å›wiat, pozwól by o Tobie pisano, by CiÄ™ linkowano
• ustal sobie konkretne cele, cele które możesz zmierzyć.
• Serwis musi zarabiać od poczÄ…tku
• z pasjÄ… Å‚atwiej stworzyć i trwać przy tym co stworzyliÅ›my,
• moderatorów szukaj wÅ›ród ludzi zwiÄ…zanych z tematem którego dotyczy Twój serwis (Gastronauci.pl majÄ… aktualnie dwóch moderatorów, OlÄ™ oraz jej pracownicÄ™ która wczeÅ›niej prowadziÅ‚a bloga kulinarnego). Blogerzy mile widziani.
• bÄ…dź Å›wiadomy swoich sÅ‚abych stron (patrz: poleć lokal)
• myÅ›l o przyszÅ‚oÅ›ci, ucz siÄ™ z przeszÅ‚oÅ›ci i stÄ…paj twardo w teraźniejszoÅ›ci.. innymi sÅ‚owy, bÄ…dź przygotowany na to że serwis nie koniecznie musi “zaskoczyć”, ale może :)
• content, content i jeszcze raz content…i dodaÅ‚bym jeszcze “wiarygodny” :)

Read this article in English. »

Kategorie: case study | 5 Komentarzy / Comments »